How to find more customers through your website? As a professional, you surely ask yourself this question. This is already an excellent starting point because your site must optimally present your activity and allow you to increase your clientele.
It is a tool to develop your business, stand out from the competition, and increase your turnover.
To move up a gear on these concepts, we will see together 8 tips for generating customers and contacts from your website. It will be about:
Healing user experience
To inspire trust
Speak the same language as your visitors
Call to action
Optimizing your visibility on search engines
Create quality content on your blog
Use social media
Set up a newsletter
TREAT THE USER EXPERIENCE
1 second: this is the time required for a visitor to form an opinion on a website. It sounds crazy and as they say, “ you only have one chance to make a good impression.” To find more customers with your website, this is your first challenge: keep your visitors on your pages, and make them want to discover your services or products. The first thing to do is to take care of the user experience, which is to say the quality of the experience lived by the visitors of your website.
Goal? Make it as pleasant as possible. For this, we recommend in particular:
To emphasize clarity and readability
Pay special attention to the colors of your site.
Use quality visuals.
Have a website design that displays perfectly on all media.
Your Website speed time should be fast
Once your visitor has started to get to know your website, they will surely try to find out more about you. With an underlying question: can he trust you?
To reassure him, you can first highlight elements that demonstrate your expertise, your know-how, and your competitive advantages.
On this plumber website for example. The strategy used was to materialize the assets of the craftsman using icons and concise explanatory texts:
Another lever to activate to find more customers thanks to your website: social proof. It is a principle that “drives us to adopt the behavior or point of view of other people”.
What others think and say about you is a very powerful persuasion tool for a potential customer. There are several ways to collect and display social proof:
Customer reviews and ratings.
Numbers: for example, they highlight the strengths of a product or service.
SPEAK THE LANGUAGE OF YOUR VISITORS
Talking about yourself is good. Talking to your future customers is much better. Address them in priority to raise doubts, respond to needs, and encourage them to contact you.
Here are some editorial tips to quickly put in place to generate requests and find customers:
Express yourself in the language of your customers.
Deliver a simple and direct message.
Don’t be afraid to repeat the pronoun “you” repeatedly.
Explain what your services or products provide.
ENCOURAGE ACTION TO FIND MORE CUSTOMERS THROUGH YOUR WEBSITE
Your visitor now wishes to contact you. To push him to act, we advise you to put forward call to action buttons at strategic places on your site. Without this, your visitor may leave the site because he cannot find a way to contact you.
Before going into the details, a little technical reminder. A Call To Action (CTA) button helps keep visitors on your site. Its objectives are multiple:
Make an appointment
Ask for a quote
Download a document
Read an article
Subscribe to a newsletter etc.
Whatever the purpose, call to action buttons are essential and constitute important allies to find more customers through your site.
OPTIMIZE YOUR VISIBILITY ON SEARCH ENGINES
An essential element to find more customers thanks to your website: the optimization of your visibility on search engines (we also speak of natural referencing on Google or even SEO).
Google SEO includes all the processes and techniques that you will put in place to improve the ranking of your site on this search engine, to be positioned as high as possible on the first page of search results.
Working on your Google SEO is essential for several reasons:
Most used search engine.
Natural source of generating requests.
Increases the number of visitors.
Strengthen the authority of your business.
Don’t need to pay by SEO.
CREATE QUALITY CONTENT ON YOUR BLOG
To find more customers through your website and improve your visibility on Google, there is no secret: you will have to create content. The web pages presenting your activity (for example: service pages, “About” pages, etc.) will allow you to start making yourself known on search engines. Little by little, you will naturally attract potential customers.
In parallel, we advise you to publish articles on your site’s blog.
USING SOCIAL MEDIA
Have you started producing articles? excellent! Search engines like Google love being fed fresh, up-to-date content.
Thanks to the first visits to your blog, Google will detect that your site is of interest to Internet users and it will gradually improve the ranking of your site.
To maximize the chances of making your content known and to find more customers through your website, a good practice is to use sharing buttons on social networks.
SET UP A NEWSLETTER TO FIND MORE CUSTOMERS THROUGH YOUR WEBSITE
The last element that can help you find more customers through your website is the newsletter and email.
The first step to being able to communicate by email with visitors who visited your site. Encourage them to subscribe to your mailing list, so that you can receive your future communications.