Email marketing is the new and improved digital version of direct mail marketing. It has become a staple for businesses since the inception of the Internet and mass email consumption. This makes it a very important marketing strategy to have in place if you want to outsell competitors, as well as offer more value to your existing customer base.
“You might create award-winning content. You could spend thousands on graphics and video production. None of that matters if the person reading or viewing your content becomes bored with It,” Drake Duenwald explained in a Business.com article. “You must be interesting. Your brand must sell itself. That is why email marketing is so important.”
To help you maximize your marketing success, we compiled a five critical email marketing hacks to boost those conversions. Let’s dive in!
1. Take a hard look at your current email marketing process
Before making any tweaks to your email marketing strategy, you should begin by doing a detailed audit of your current process. This can help identify what is working, what isn’t, and what outliers need to be fixed. Goal number one, have an outcome in mind you want to achieve with each email. This could be setting up a number of emails that are to be sent out in order.
Next, look at posting time, graphics, and the overall delivery of the message. Then you should look at outliers like your website landing pages. These are important, because if you have people clicking through to your website, it better be up and running. Working with a professional WordPress hosting service can ensure no uptime issues or page speed problems arise.
2. It is all about an enticing email subject line
The email subject line could be an overlooked aspect of your email marketing campaigns. This is a critical mistake. The subject line is often the gatekeeper standing in the way of an opened or deleted email. Your email subject line should be catchy, enticing, provoke urgency, and most of all, make people want to click without hesitation.
For example, don’t be too spammy with your subject line content. Make it natural, use first names if you have them, and offer value. This can ensure a person will click the email and actually want to engage with the rest of the content to find out more about your business and what you’re offering up.
3. You don’t have to be all business all the time
Email marketing is the third highest form of B2B marketing. But that doesn’t mean that you need to be 100 percent formal in your emails. It is just fine to be human. In fact, human is better, because it has a personalized element that people want more of in today’s professional climate. The days of formalities and suits are pretty much gone, just take a stroll around the Nike or Google campuses. So have some fun with your emails, delight, be witty, and let the email receiver enjoy your message.
4. Ensure email content is free of grammar errors
Grammar is still important, despite the world of emojis we live in. If a reader of your email finds too many grammar errors, their confidence of your brand, products, and/or services will decrease. This will ultimately lead to no conversion from that potential customer, as well as zero shares of your email.
This makes editing your emails meticulously a critical email marketing hack. Beyond grammar, make sure paragraphs are only a few sentences long, there is plenty of white space, and your font size is 16-point or more for easy mobile device reading.
5. A/B test emails and make sure they are mobile friendly
There is no one magic email. In fact, most email campaigns have less than a 10 percent open rate. To get the most out of your efforts, A/B test emails to identify your top performers. This is especially helpful when conducting drip campaigns.
Another critical hack for email marketing is to check and double check that your emails are opening correctly across multiple devices. You can also check your analytics to see what mobile devices your audience prefers and check to ensure emails on those devices are showing perfectly.
Are you ready to increase conversions via email marketing?
The above five email marketing hacks are just the tip of the iceberg, but among the most important and easiest hacks to get started with. Using email to connect with customers, whether B2C or B2B is a critical strategy that you can’t afford to ignore. What is your top marketing tip? We want to hear from you.