Is email marketing dead? Are businesses disregarding email marketing? Worried about wasting your time composing emails?
Of course, people are still reading emails. Email has been around for a long time. From the time it was invented, it has then become a part of daily business activities. So, you don’t have to worry about email marketing being gone anytime soon.
Are your prospects looking at other platforms to look for promos and offers? Think your customers no longer open your emails?
Various platforms have been accessible for online consumers, 52% expressed that they use email as their main communication tool as what was stated on a Consumer Email Survey Report on 2017 by Adobe. There are even those who prefer subscribing for emails to get updated for promos rather than looking for them on social media platforms.
Email’s still one of the best platforms used these days. A survey about how email marketing is a good strategy to increase revenue by BtoB Magazine, shows that 59% of B2B marketers, make use of emails for their marketing strategies on getting leads. Compared to other platforms that have come and go, it has stood the test of time and is still progressing until this day.
But, is it really worth it? Find out if incorporating email marketing to your campaign generates more revenue.
Do you know what your subscribers do first thing in the morning? In a digital driven world, people either open their social media accounts, or personal email first the moment they wake up. Online consumers who look at email first, are more likely to communicate with your brand to look for promos, deals and new products you offer. You don’t have to worry about wasting your time in email marketing. 58% of these online consumers check their personal emails first thing in the morning.
Nowadays, emails are mostly opened through smartphones, with the largest audience being millennials and professionals. The email marketing gives you return of investment (roi) results better compared to different mediums. It’s said to convert leads into sales by 40% more than social media platforms Facebook and Twitter, which was indicated on an analysis. With email marketing, you’ll have an roi of 4400%; you’d get $44 back for the $1 you spent, based on an email marketing statistics report by Campaign Monitor.
As stated on a report about email statistics by Adestra , it’s expected that by the end of 2018, there’d be 3.8 billion active email users and about 281 billion emails sent per day- even more than its previous years. With the continuous progress of technology, it’s even predicted to have an increase over the next few years- reaching 333 billion emails sent per day.
The misconception that customers don’t want to receive deals through email isn’t true. Despite the rise of social media platforms, it shows that 85% of adults send or read emails when they’re online, and that adults ages 19 and up consider email a “fact of everyday life” based on a consumer digital usage behavior study conducted by Adestra about how teenagers use email.
According to a study about Consumer Email Tracker 2017 by DMA, on how and when consumers use email, reports that 99% of email users check their inboxes for personal email and for some individuals check it for at least 20 times a day. It’s a great platform for your business to reach audience regardless of their age group and location, even teens who are ages 14-18 consider email important.
The top 3 email clients, based from an infographic about Email Client Market Share in 2017, are iPhone, Gmail and iPad; with Gmail falling behind iOS email client by only 2 percent. Although, Gmail disclosed to have 1 billion active email users by year 2016, being the second highest preferred email client, as disclosed on a report by Frederic Lardinois.
On the consumers side, they categorise an effective email marketing campaign as something they can connect and communicate with. Although, in spite of a good marketing automation, consumers think of the emails you send continuously as irrelevant, pushing them to junk those, or worse unsubscribe. Consumers don’t like spam. Nowadays, it’s easier for your consumers to disregard emails and report them as spam if you can’t target their interest and frequency right.
The top 3 strategies in email marketing, based on an email marketing strategy survey report by Ascend2, is segmentation, personalisation and triggered emails. You can use these email marketing tips to avoid being reported as spam. Customers expect creative interactive email, focused on personalisation and shorter email content.
On your side, however, the marketers’ side, is where content remains to be a huge concern. Content is one of the factors your customer considers when they look at your email. Mostly, emails that are sent to consumers are given of no relevance, if they don’t like it. Email platforms like iCloud, Gmail and Outlook, regulate emails that customers have reported. The next time you send an email to that customer, your email is immediately marked as spam. Some even fail to do testing, more reason why you can never see any improvements on the way their email is composed.
There are more marketing tools available for you to optimise these days compared to the last ten years. You’re given a lot of options on how you can incorporate with different marketing tools, you can try incorporating with infusionsoft crm or use marketing automation to save your time and effort in composing. Let’s not forget that you have to consider the design for the accessibility for other devices. Utilising the design for other devices, so when customers are looking at other devices- smartphones, iPads, computer or laptop, it isn’t distorted.
Email marketing is far from being dead, especially to businesses. Despite how people had criticised the use of email marketing for businesses, you can’t deny how effective it really is in building relationship and rapport for your audience. It doesn’t cease to be an important marketing medium, it stays there’s just something unique and professional in using email.
We’re already in the advanced digital age, where various media platforms like Facebook, Twitter, Instagram, LinkedIn, consumers give their undivided attention to. But it’s amazing how email still overcome these trends.
Businesses haven’t completely stopped using email marketing. It’s definitely not dead. It’s far from being dead, it probably never will be. Not even the rise of popular social media platforms have prevented email from being the daily online activity where active internet users check and engage for their trusted brands. CRM Singapore software has been using this practice to stay connected and for building rapport with their customers. What about you? Business isn’t using email marketing? What’re you waiting for? Give your business a marketing boost by using email marketing!